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PlaceIdentitySM express the core of our philosophy and our activities.
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Place identity. Refers to a cluster of ideas about place and identity in the fields of geography, urban planning, urban design, landscape architecture, environmental psychology, and urban sociology/ecological sociology. It concerns the meaning and significance of places for their inhabitants and users.
Read more about place identity at wikipedia .
“background – foreground”
theSwitch = switch /swit⌠ ~ (sth) (over) (to sth) (cause sth to) shift or change, especially suddenly: background – foreground
In Foreground, you have the design, the brand, a space, an identity, an experience, a feeling, a wish,...then what is in the background?
Behind everything we see, we hear, we perceive, exists something we don't see, but is there present.
You are the switch. You choose the depth field that you create. You choose the depth field you live.