theSwitch (diakoptis in greek) has been active in designing places and applications for companies, brands and organizations since 2005, by developing and transferring their competitive advantages into their workplaces and transforming communication into an enriching experience.

the switchers, are motivated by the possibilities of transforming the workplaces as well as their surrounding environment. Places which greatly influence the quality of our lives, social evolution and development.

theSwitch brings, in every project, a team of professionals from interior design, architecture, graphic design, industrial design, marketing and business management. Our approach is based on methodologies such as interviewing, discourse analysis, place mapping, deliberative planning, participatory design through executives, consultants and creators workshop.

We develop place identity as a combination of unique elements in every project, aesthetic values, function and ergonomy. 

We focus on and uncover the needs and desires of people and organizations in order to empower them and incorporate them into the workplaces.

Philosophy: Place Identity ^SM 

Place identity refers to a cluster of elements that shape our experiences and feelings within a space/place. 

Companies, brands and organizations, through the manipulation of their place identity, can influence the attitude and viewpoint both of their internal customers (users) and external customers, at the same time improving the quality of living of the people, even of the surrounding place identity and city image. 

theSwitch through “Place identity” express the core of our activities. Combining tactics and marketing tools with a creative and innovative attitude we formalize spatial experience with positive impact to people and their communities. 

theSwitch utilize “Place identity” philosophy in developing and designing workplaces, retail stores, corporate buildings, exhibit booths, leisure and dining spaces, landscape, contributing comparative differentiation of the company in its market segment in order to achieve 

an effective increase in the creativity and performance of the users, 

satisfaction and loyalty of the public,

creation of landmarks with positive impact within the urban landscape.